The Operating System for Good
👋 Welcome to all new subscribers! Excited to have you here.
This week we were hit by the terrible news of landslides in my home country.
⚠️ Message from the editor (hopefully it caught your attention 😇) I really appreciate your support here and want to make the best of your time. So, if you have a 1-minute spare, I have 3 quick questions for you: 1. What would you like to see less in this newsletter? 2. What would you like to see more? 3. What companies and/or industries would you like to see here? Thank you.
🙏 Good bits
Top 50 Impact Metrics for Early Stage Startups — Zecca Lehn
Meal-delivery platform Shef empowers immigrants and refugees — Kelly Pau
New AI-technology could help early detection of breast cancer — Ethical Hour
🌰 Good business in a nutshell
Company • B1G1
Areas of Impact • Education, Health, Poverty Alleviation, Climate Change, Disaster Relief
Saving the world • 316,343,176 Giving Impacts (sum of all impacts created across B1G1 projects)
How they started • In her previous business, Masami Sato, B1G1 co-founder, was giving one meal for every meal sold
What they do • Easily transform businesses actions into donations
How they make money • Businesses’ donations to selected causes
Revenue • $2.5 million (2021)
Who started everything • Masami Sato
“In Kenya, I learned one incredible fact: All it takes is to empower one woman, just one, to see a positive effect in a community.” — Jene Roestorf, founder of Luxe Botanics, B1G1 member
📖 The long version
NGOs lack access to funding
Businesses get lost with so many different NGOs to help
Companies don’t know how to integrate giving into everyday operations
💡 How they started | How they are going
The urge to help children around the world. When her daughter was born, Masami realised that not every child was lucky to be born with shelter and food.
One meal was given for each frozen food sold. That’s how Masami was helping children in need, with her first business. During this process, the lightbulb moment appeared: there must be other companies and other causes that could use the same model.
🌎 Saving the world
7,599,566 meals provided to children and families
3,685 days of access to support after violence or abuse
Read more on B1G1 Impact report
☄️ Impact Model
Companies select on B1G1 platform the causes they want to support and the business activity to trigger the cause *.
Once triggered, the NGOs** receive the donation.
*for example, when a meeting is set up on Google Calendar, provide a day of clean water for a person.
**Charities follow strict criteria to be selected. Approved charities have their projects broken down into micro impacts.
💰 Let’s talk money
$100k in revenue from events (2020)
$ 1 million in membership subscription (2020)
$1.5 million in donations for worthy causes (2021)
📦 The product
2800 members (as of 2021)
400+ high-impact projects
Tiny little actions, repeated, can create a massive impact. Members can link everyday business activities with a selected micro-impact (see image below). The more business actions happen, the more impact businesses will do.
😍 Moments that are worth all the efforts
250 million smiles - a quarter of a billion impacts in the world
💪 Join the cause
🎬 Who started everything
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